Thanksgiving Marketing for Last-Minute Social Media Engagement
How did Thanksgiving manage to sneak up on us this year? Here are 5 simple Thanksgiving marketing tips that can help you squeak into the Thanksgiving race… even if it is a little last-minute…
Ask Readers to Tweet Thanksgiving Memories.
It’s human nature. People LOVE to talk about themselves. Make your Thanksgiving marketing simple by inviting your audience to share their favorite Thanksgiving memories on Twitter or across the board of your social platforms. Consider gifting each sharer with a coupon or hosting a giveaway to your favorites.
Giveaway a Grocery Store Gift Card.
Giving away items will always gain you a little buzz… however, giving away money will gain you even a little more of it. A grocery store gift card is a wildly popular prize during the holidays and even if you have waited a little too long for this card to be used at Thanksgiving, your winners can still cash them in for a delicious Christmas dinner. Win/win.
Host a Photo Contest.
Oranges and reds grace the trees and the ground, candid moments are in full swing and the whole family is dressed up in their holiday best. Yes – Thanksgiving has all the makings for inspiring some of the most breathtaking photos of the year. Whether you host a funny captioned photo contest or something more elegant and timeless, getting your audience to interact with you is social marketing gold. Don’t miss your opportunity to launch a Thanksgiving marketing campaign.
Offer Downloadable Goodies.
Giveaways aren’t for everyone and, chances are, if you have an in-house design team – you can create some really incredible downloadable print items for free. From coloring sheets for the kids to scribble on while you bake to name cards and place mats for the table, if you have a built-in design team… use them. That’s what they are there for.
Make Reservations from Your Social Campaign Page.
Offering a turkey dinner at your restaurant? A special family set-up at your chalet properties? Baking up last-minute desserts at your deli? Strike while the iron is hot and help your audience to make reservations right from your campaign page. Impulse buying is at an all-time high as the holidays approach and taking advantage of current needs can help you to see a big rise in Thanksgiving and holiday sales.
The beauty of social media is that even in rushed campaigns you can promote yourself almost as well as usual if you keep your campaign simple. The secret to throwing together a last-minute effort is simply don’t overcomplicate it. Let the holiday buzz work for you by encouraging interaction and sharing… two things that the holidays already do almost entirely on their own. Don’t want to risk another last-minute social campaign? Let us keep you trending while you simply get back to procrastinating. Hey, ‘tis the season.
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