Some Basics on How Ad Buying on Facebook Can Be Beneficial

Did you know that at present, Facebook provides one of the largest advertising platforms in the world, with nearly 950 million users (a 29% increase over 2011)? Of the total users, over half are active on Facebook every day, about 552 million (a 32% increase over 2011). With an average Facebook user having about 190 friends (median is about 100 friends), you just can’t ignore this global advertising platform. According to the latest data released by Facebook in 2012, the company earned advertising revenues of over $9.51 per user in Canada and the US. This data only goes to confirm the significance of ad buying on Facebook for business owners.

Benefits of Ad Buying on Facebook

A recent poll conducted on social media users aged 18 to 24 stated that over 84% of the respondents view various ads appearing on their social networking sites. Here are some of the most important reasons why you should consider ad buying on Facebook.

• Target your audience by demographics

Facebook allows you to customize your ads according to individual user’s demographic data (age, gender, etc) and their “Likes”. For instance, if you want to seek the attention of young men in the age group of 18 to 25 who are interested in football, you can easily do so with Facebook ads. Facebook ads not only allow you to target your prospects in a better manner, they also help increase your audience base. Ad buying on Facebook gives you unprecedented opportunity to choose the best audience for your message

• Geo-target your audience

One of the most vital advantages of ad buying on Facebook is that it allows you to target your prospects according to their geographic location, such as their country, state/province and city. You can further configure certain geo-target settings which in turn permit you to customize your advertisement according to your customers’ demographic specifications. With a number of countries on its geo-target list, Facebook sets you free from being locked in a specific area or region. An add-on benefit of geo-targeting is that you can post local and relevant promotional offers for people according to their location.

• Choice of PPC and CPM

Unlike most ad networks, Facebook allows you to make a choice between ‘pay per click’ (PPC) and ‘pay per 1000 impressions’ (CPM). Whether you want increased conversions or awareness and exposure, ad buying on Facebook enables you to do both in a systematic way. It is advisable that you first work to broaden your exposure with CPM ads. Once you have a wide audience, then your next step should be to post more targeted campaigns through PPC ads.

• The Snowball Effect

As mentioned before, an average Facebook user has about 190 friends. Thus, if one Facebook user likes your page via your ad, this news would be published on their wall and the news would eventually reach all their friends. A recent survey states that about 90% of the people on social media networks trust brand recommendations by their friends. Therefore, there is a good chance that the 190 friends on the person’s network at least check out your page. Even if one of them likes your page, the cycle will be repeated with their friends.

To get started on Facebook Advertising for your business, contact the experts at Dapper Goat today!