Tips to Drive Social Media Traffic, Clicks, and Conversions
Most of today’s businesses already understand how important social media marketing is for building their success. According to a recent study conducted by Shareaholic, 30% of a website’s overall amount of visitors typically comes from their social media traffic. This is why it’s so important to have some unique tips and tricks on social media in your pocket. Keep reading for some tips and tricks to drive social media traffic and increase customer interactions.
Instead of joining up with an angry crowd, go against it and say something positive and uplifting. Social media users typically follow happy, optimistic people. Businesses that maintain a positive tone in their posts tend to have lots of social media traffic on their platforms.
Create Custom-Formatted Tweets
It’s easy for tweets to get lost in a live feed as it streams on seemingly endlessly. However, if you custom format your tweet, or use things like line breaks, unique font colors, cool emojis, and fun symbols you’ll catch your reader’s attention.
Stand Behind Your Actions
It’s important to know when it’s time to move then be willing to stand behind it without ever feeling regret. Your business must always act reasonably and honestly. While this isn’t always easy, it will win you massive social media support. This can also gain you lots of new, paying clients through social media traffic.
Create Longer Posts
While you’re stuck with 140 characters on Twitter, you can create longer, more conversational posts on Google Plus. When you take the time to do so and you share information your readers are seeking, you’ll find yourself pleasantly surprised by how well your post will do. Even if you simply receive lots of “+1s” your post stands out, grabbing the attention of others who want to read and respond to it. In turn, this increase in social media traffic will lead to new customers for your business.
Feel Free to Act Weird
You aren’t rewarded for playing it safe. You must take some calculated risks to prompt your audience to pay attention to you. Whether you’re authentic, share a smile, or make them laugh, the key is to make them pay attention and respond to what you’re saying and doing.
Create Facebook Groups
Facebook pages’ organic reach is continually declining today. For this reason, it’s time for entrepreneurs, marketers, and publishers to start creating and managing their own groups. This is advantageous in that members can opt in to directly receive your notifications and updates.
Crowdsource user-generated content then add some very powerful visuals to it. As you do this, also make sure you go out of your way to demonstrate your brand’s true meaning to your clients. Brief moments of inspiration properly shared at the right time give your brand a huge social media traffic boost.
Create Embedded Calls to Action
Don’t allow your posts to fall flat. Add a bit of spice to them and watch even more customer leads generate. You can also use call-to-action buttons here. They effectively drive clicks and traffic.
Use Various Social Platforms for Marketing
Convert your Facebook fans into Twitter followers, members of your Google Plus circle, and LinkedIn connections. Once you grow your networks, make sure you regularly share information with them so they’ll want to engage in your company and eventually become customers too.
Create Meaningful Connections
Identify like-minded people then encourage them to interact with each other repeatedly. These are your clients, but they’re also relationships based on a common interest and reinforced by the love of your company and its products or services.
Don’t only request replies, nudge your followers to adopt a specific mindset. Ask open-ended questions without guiding them into answers and you’ll receive canned replies. However, when you suggest a few formats for responses you’ll see your followers’ creative juices start flowing. If you’re lucky, they’ll start thinking about you and your company too.
As you look at your business, do you feel as though it’s standing up to your high expectations of it? Does your business attract a steadily increasing flow of social media traffic? When you feel it’s falling short, then it’s time to take a closer look at your social media strategy and whether or not it’s working. If it’s not working, we invite you to contact us so we can help you with this.