fbpx
Dapper Goat Social Media
  • HOME
  • ABOUT
    • The Founders
    • Our Philosophy
    • Brands We’ve Served
  • OUR SERVICES
    • Social Media Marketing
    • Influencer Marketing
    • Social Media Analytics
    • Content Creation
    • Social Lead Generation
    • Social Intelligence
    • Social Media Training & Consulting
  • BLOG
  • CAREERS
  • CONTACT US
  • Menu Menu

Why Video Content for Social Media is More Important than Ever

Video Content for Social Media

The key to truly engaging your audience on social media is offering them captivating content. While followers may appreciate your product or service, what really keeps them invested in your organization on social media is worthwhile content that informs, inspires, and entertains. Providing valuable and authentic content is a constant struggle, especially when it’s harder and harder to cut through the noise of the digital world. So, how do you take a step above the rest on social media? One of the most effective types of content (and one that grows continually more important) is video content for social media.

According to the American Marketing Association, social media video content spending is set to explode.  In 2016, 15% of U.S. digital ad spending was on video.  In 2020, that number is projected to be 24%.  By 2019, 85% of search traffic will be video content. By 2021, 82% of all internet traffic will be video content.

So why is video more effective than other types of communication?  Consider these stats:

  • 90% of consumers say watching a video helps them with their buying decisions
  • 50% of consumers visiting a site with a product video remember more of what they saw than of what they read
  • The average video retains nearly 40% of its viewers all the way to the end

Ultimately, video generates higher engagement and more click-throughs than traditional ads because video captures the unique essence of a brand with an incredibly interactive perspective and an undeniably human element that text and still photos just can’t replicate.

Considering the effectiveness of video and the pervasive nature of social media, these two make a perfect pair.

Social Video Boosts Credibility and Trust

Viewing a brand through the lens of a well-produced video lends towards greater user trust. Through video, brands can more easily communicate their personality and unique tone as well as emphasize the passion and conviction they have for their product or service. Not only that, but video allows potential customers to clearly see a product or fully understand a service more than an easily-manipulated photo or explainer text.

Video and Mobile Go Hand-In-Hand

A vast majority of web and social media use now comes through mobile. By curating video content to mobile users, brands can easily communicate their key messaging any time and in any place. Users want to constantly follow their favorite influencers and brands and mobile video allows them not only to stay connected but to feel a part of the lives of people or the daily inner workings of an organization.

Video Generates Increased Shares

A huge part of social media is entertainment, information, and inspiration. Achieving one of these likely result in social shares consequently increasing the reach of your brand. Although photos and informative posts can be effective, their share-ability is nothing compared to that of video. Video is inherently captivating and easily-digestible – two key ingredients for increased social sharing.

When done right, video content for social media has the power to turn a mundane social campaign into a memorable one.  It can boosts trust, works well on mobile, does all the explaining, increases shares and improves conversions.  The key is to post high-quality video content on a consistent basis across all your social platforms.

If you want to learn more about developing video content for social media, contact us.  Our expert team can answer questions about your unique brand and how to leverage social campaigns to make it thrive.

Other Recent Blog Posts

Banned Hashtags on Instagram 2019

Banned Hashtags on Instagram – An Update for April 2019

April 20, 2019
https://dappergoat.com/wp-content/uploads/2019/04/instagram-banned-hashtags.jpg 683 1024 Jeremy Tillman https://dappergoat.com/wp-content/uploads/2020/08/Dapper-Goat-Logo-Without-Artboard-300x93.png Jeremy Tillman2019-04-20 15:36:502019-04-20 15:55:39Banned Hashtags on Instagram – An Update for April 2019

Shadow Banning on Social Media – A Research Report

March 28, 2019
https://dappergoat.com/wp-content/uploads/2019/04/shadow-banning-on-social-media.jpg 975 1024 Jeremy Tillman https://dappergoat.com/wp-content/uploads/2020/08/Dapper-Goat-Logo-Without-Artboard-300x93.png Jeremy Tillman2019-03-28 10:59:452020-02-22 09:10:53Shadow Banning on Social Media – A Research Report
Perks of Pinterest

The Perks of Pins: Why You Should Use Pinterest for Your Business

March 10, 2019
https://dappergoat.com/wp-content/uploads/2019/01/Pinterest-blog-post.jpg 800 1200 Jeremy Tillman https://dappergoat.com/wp-content/uploads/2020/08/Dapper-Goat-Logo-Without-Artboard-300x93.png Jeremy Tillman2019-03-10 10:00:052019-04-08 11:47:59The Perks of Pins: Why You Should Use Pinterest for Your Business
Navigate Instagram's Shadow Banning Like a Pro

Navigate Instagram Shadow Banning like a Pro

February 9, 2019
https://dappergoat.com/wp-content/uploads/2019/01/9.jpg 800 1200 Jeremy Tillman https://dappergoat.com/wp-content/uploads/2020/08/Dapper-Goat-Logo-Without-Artboard-300x93.png Jeremy Tillman2019-02-09 11:32:312019-04-08 11:47:31Navigate Instagram Shadow Banning like a Pro
Shadow Banning on Twitter Update

Shadow Banning on Twitter – The Latest

January 5, 2019
https://dappergoat.com/wp-content/uploads/2019/01/twitter-shadowban-blog.jpg 800 1200 Jeremy Tillman https://dappergoat.com/wp-content/uploads/2020/08/Dapper-Goat-Logo-Without-Artboard-300x93.png Jeremy Tillman2019-01-05 16:57:582019-04-08 11:42:43Shadow Banning on Twitter – The Latest

  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share by Mail

Ready to start your social media success story? Contact us at Dapper Goat Social Media!

Contact Us

Recent Blog Posts

  • Banned Hashtags on Instagram 2019Banned Hashtags on Instagram – An Update for April 2019
    By Jeremy Tillman
  • Shadow Banning on Social Media – A Research Report
    By Jeremy Tillman
  • Perks of PinterestThe Perks of Pins: Why You Should Use Pinterest for Your Business
    By Jeremy Tillman
  • Navigate Instagram's Shadow Banning Like a ProNavigate Instagram Shadow Banning like a Pro
    By Jeremy Tillman
  • Shadow Banning on Twitter UpdateShadow Banning on Twitter – The Latest
    By Jeremy Tillman
Fill out my online form.

Sitemap

  • Home
  • Influencer Marketing Agency
  • Social Media Marketing
  • Social Media Analytics Agency
  • Content Creation Agency
  • Social Intelligence Agency
  • Social Lead Generation Agency
  • Social Media Consulting
  • Social Media Blog
  • Brands We’ve Served
  • Our Philosophy
  • Dapper Goat Founders
  • Privacy Policy
  • Contact Us
Dapper Goat Social Media Agency | 11845 W. Olympic Blvd 1100W, Los Angeles, CA 90064 | 1700 W. 6th St., Austin, TX 78703
  • Facebook
  • Instagram
Augmented Reality and Social Media Augmented Reality and Social Media Influencer Marketing Trends Influencer Marketing Trends: 5 Things to Watch Through the End of 2018
Scroll to top