Dapper Goat Social Media
  • HOME
  • ABOUT
    • The Founders
    • Our Philosophy
    • Brands We’ve Served
  • OUR SERVICES
    • Social Media Marketing
    • Influencer Marketing
    • Social Media Analytics
    • Content Creation
    • Social Lead Generation
    • Social Intelligence
    • Social Media Training & Consulting
  • BLOG
  • CAREERS
  • CONTACT US
  • Menu Menu

Video Marketing: Why Add Video to Your Social Media Strategy?

Video MarketingBy now you have probably noticed how prevalent video has become on the internet. Gone are the days when it was just Youtube that offered video content; now every major social media platform—from Facebook to Instagram to Snapchat—all have videos circulating online. And there is a reason why video has become such a huge part of social media. Video is a way for both individuals and businesses to communicate. In this social media marketing tips post, we will uncover the top five benefits of incorporating video marketing into your social media strategy.

  1. Increased Social Media Shares: Social media followers are much more likely to share video content than they are written content. Your viewership increases significantly when your video is shared multiple times over by social media followers who have their own large following. When you share one video with your thousand or so followers and they in turn share it with their friends and followers, you could potentially end up with millions of views. And of those views, some will convert into more followers and eventually sales.
  2. Better Audience Engagement: We all know how important audience engagement is. Written content, while incredibly valuable and still extremely relevant, simply does not engage your audience quite like video content does. People are exponentially more likely to view something rather than read something because viewing is passive and takes less effort. While video allows the viewer to put in less effort, it is simultaneously making the viewer more engaged. Video is easier to pay attention to and a more powerful tool for stirring up emotions in the viewer. You can use video marketing as an opportunity to communicate with your audience in a new way, tell them things, and ask them questions. Allowing comments on your videos is also an invaluable way to garner feedback and new insight, thus letting your audience engage you as well.
  3. Establishing Trust is Easier: Implementing video marketing into your social media strategy is one of the strongest ways to establish trust with your target audience. When you create a video about your brand and company, you are sharing something valuable with your followers. Video is an opportunity to give your audience an inside look at your company and a special behind-the-scenes opportunity to see what goes on behind the brand.
  4. You Can Convey a Lot of Information in a Short Period of Time: The most successful video marketing on social media is generally never any longer than a few minutes. If you try to create a fifteen-minute video (unless it’s a webinar and your audience knows that ahead of time), you are significantly reducing your potential for more audience engagement. But when you keep it short, you can influence your audience more and still fit in a lot of information in that time period. Strive to keep videos under 90 seconds. In that video, you can include animations, talking points, statistics and design that makes the video interesting and informative.
  5. You Can Tell a Story And Evoke Emotion: Videos are an opportunity to influence your followers’ emotions. When you use videos to tell a story, you are strengthening your ability to tug at the heartstrings of your followers. Not only can you create a video that is both informative and engaging, it can (and should in many cases) include an emotional appeal. People buy with their hearts, not with their heads. So create video that appeals to the heart.

Want to learn more about the wonders of video marketing and discover other social media marketing tips? Contact us today! Our team is happy to help you utilize the most effective social media marketing strategies.

Other Recent Posts

Banned Hashtags on Instagram 2019

Banned Hashtags on Instagram – An Update for April 2019

April 20, 2019
https://dappergoat.com/wp-content/uploads/2019/04/instagram-banned-hashtags.jpg 683 1024 Jeremy Tillman https://dappergoat.com/wp-content/uploads/2020/08/Dapper-Goat-Logo-Without-Artboard-300x93.png Jeremy Tillman2019-04-20 15:36:502019-04-20 15:55:39Banned Hashtags on Instagram – An Update for April 2019

Shadow Banning on Social Media – A Research Report

March 28, 2019
https://dappergoat.com/wp-content/uploads/2019/04/shadow-banning-on-social-media.jpg 975 1024 Jeremy Tillman https://dappergoat.com/wp-content/uploads/2020/08/Dapper-Goat-Logo-Without-Artboard-300x93.png Jeremy Tillman2019-03-28 10:59:452020-02-22 09:10:53Shadow Banning on Social Media – A Research Report
Perks of Pinterest

The Perks of Pins: Why You Should Use Pinterest for Your Business

March 10, 2019
https://dappergoat.com/wp-content/uploads/2019/01/Pinterest-blog-post.jpg 800 1200 Jeremy Tillman https://dappergoat.com/wp-content/uploads/2020/08/Dapper-Goat-Logo-Without-Artboard-300x93.png Jeremy Tillman2019-03-10 10:00:052019-04-08 11:47:59The Perks of Pins: Why You Should Use Pinterest for Your Business
Navigate Instagram's Shadow Banning Like a Pro

Navigate Instagram Shadow Banning like a Pro

February 9, 2019
https://dappergoat.com/wp-content/uploads/2019/01/9.jpg 800 1200 Jeremy Tillman https://dappergoat.com/wp-content/uploads/2020/08/Dapper-Goat-Logo-Without-Artboard-300x93.png Jeremy Tillman2019-02-09 11:32:312019-04-08 11:47:31Navigate Instagram Shadow Banning like a Pro
Shadow Banning on Twitter Update

Shadow Banning on Twitter – The Latest

January 5, 2019
https://dappergoat.com/wp-content/uploads/2019/01/twitter-shadowban-blog.jpg 800 1200 Jeremy Tillman https://dappergoat.com/wp-content/uploads/2020/08/Dapper-Goat-Logo-Without-Artboard-300x93.png Jeremy Tillman2019-01-05 16:57:582019-04-08 11:42:43Shadow Banning on Twitter – The Latest
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share by Mail

Ready to start your social media success story? Contact us at Dapper Goat Social Media!

Contact Us

Recent Blog Posts

  • Banned Hashtags on Instagram 2019Banned Hashtags on Instagram – An Update for April 2019
    By Jeremy Tillman
  • Shadow Banning on Social Media – A Research Report
    By Jeremy Tillman
  • Perks of PinterestThe Perks of Pins: Why You Should Use Pinterest for Your Business
    By Jeremy Tillman
  • Navigate Instagram's Shadow Banning Like a ProNavigate Instagram Shadow Banning like a Pro
    By Jeremy Tillman
  • Shadow Banning on Twitter UpdateShadow Banning on Twitter – The Latest
    By Jeremy Tillman
Fill out my online form.

Sitemap

  • Home
  • Influencer Marketing Agency
  • Social Media Marketing
  • Social Media Analytics Agency
  • Content Creation Agency
  • Social Intelligence Agency
  • Social Lead Generation Agency
  • Social Media Consulting
  • Social Media Blog
  • Brands We’ve Served
  • Our Philosophy
  • Dapper Goat Founders
  • Privacy Policy
  • Contact Us
Dapper Goat Social Media Agency | 11845 W. Olympic Blvd 1100W, Los Angeles, CA 90064 | 1700 W. 6th St., Austin, TX 78703
  • Facebook
  • Instagram
3 Ways to Increase Audience Engagement on Social Media increase audience engagement LinkedIn sponsored inmail LinkedIn Sponsored Inmail
Scroll to top