Marketing through social media for your small or medium-sized business can seem like a daunting task. Developing strategy, building platforms, and creating content for social may not be a huge priority when you face so many other responsibilities. However, for smaller organizations, social media is one of the most effective ways to market and grow your company. Social media allows you to reach very detailed and segmented audiences, maximizing your advertising budget. Marketing through social saves you money while reaching the people you most need to speak to. The community aspect of social can also be huge for growing business and developing dedicated followers.